Retail Selling Skills

Many retailers assume that when a customer enters their store it is because they want to purchase a product which they sell.

However, many customers may need assistance before making a purchase decision. They may require more information about the product, a product demonstration or even information on guarantees.

This requires the effective input from employees to ensure that they do everything possible to make a sale. The employee should be aware of the importance of providing the customer with the information they require, handling objections and closing the sale.

The Retail Selling Skills module focuses on the main aspects of selling skills, including:

• Personal Selling techniques
• Customer relations
• Handling Payment