In any business the customer is the most important person. Without customers, profits will collapse and the business will ultimately fail.
Looking after customers makes good business sense, after all it is the customer who by purchasing goods or products contributes to the success of the business.
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Good customer service is essential in order to send our customers away with positive feelings towards the company and those who work in it. Therefore, Customer Service is one of the most important parts of a sales assistants job. The only way to ensure that the service delivered is of the required standard is through effective training and ongoing assessment.
The Retail Customer Service module focuses on the importance of the customer to the business, and highlights that Customer Service is a policy that is adopted by all stores who want to retain their existing customers and encourage new customers to visit the store. It emphasises that the customer should be the focus of the staff efforts and the company should endeavour to provide every customer with the best shopping experience through excellent customer service.
The main themes addressed in Retail Customer Service are:
- Implementing Customer Service
- Resolving Customer Complaints
- Improving Business Operations
- Implementing Change