Retail Merchandising

Retailers spend time and money on the purchase of products for sale in store. However, it is extremely important that these goods are merchandised properly to entice customers to buy the products by showing the range of products for sale, at their best.

Store displays are critical in making a good impression on the customer. The perception each customer has of your store can be greatly influenced by what they see displayed in-store.

The Retail Merchandising module highlights the importance of the merchandising effort within the store, and focuses on the impact that merchandising can have on sales and profitability. It is important to remember that the average customer views the presentation of the store as a reflection of the retail operation in general. Therefore it is essential that staff are equipped to present the store in the best possible light.

The Retail Merchandising module focuses on the key aspects of merchandising including:

• Planning displays to specification
• Setting up, maintaining and dismantling displays
• Labelling stock on display
• Monitoring sales stock levels 
• Maintaining sales stock levels